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The spa industry is rapidly growing, both in North America and around the globe. However, hospitality and tourism professionals seem to be surprised and unprepared of the impressive evolution. The authors report of the North American spa industry’s current practices and emergent trends that are likely to prove significant for spa stakeholders and educators in this growing field of inquiry.
Keri, Katie; Ottenbacher, Michael C.; and Harrington, Robert J.
"The North American Spa Industry: An Examination of Emergent Trends,"
Hospitality Review: Vol. 25
, Article 6.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol25/iss1/6