Program Web Address
The cruise industry is a highly complex, but under-research component of the hospitality industry. This article seeks to explore the paradoxical relationship between shipboard and shoreside operations using the McKinsey 7S Framework, thereby providing a foundation for further inquiry. Recommendations are made for practitioners, and ideas are provided for future research.
"Freestyle Cruising: A Clear Alternative,"
Hospitality Review: Vol. 20
, Article 4.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss2/4