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With so many economy/budget lodging brands and rooms added to the market, it is difficult for consumers to identify differences in the services offered. In addition, industry practitioners need to understand what is expected of them by the consumers they serve. The authors review the economy budget lodging in general and empirically examine this issue.
Bai, Billy; Ghiselli, Richard F.; and Pearson, Thomas
"Market Characteristics in Economy/Budget Lodging,"
Hospitality Review: Vol. 18
, Article 4.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol18/iss2/4