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Unlike the services marketing literature, lodging research publications appear to be limited to a few general topic areas. The authors present a comparative analysis of the evolution of lodging marketing and services marketing research and provides direction for future research agendas.
Pandit, Ravi and Parks, Sara C.
"Lodging Marketing Literature: Analysis of Journals,"
Hospitality Review: Vol. 18
, Article 4.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol18/iss1/4