Program Web Address
The author describes yield management and the technology used to implement yield management in hotels, issues in usefulness, and legal issues concerning the use of yield management. A look into the future is provided, along with a critique of what further research may be needed in order to raise the level of usefulness of yield management systems in the hotel industry to that found in the airlines.
Escoffier, Marcel R.
"Yield Management: Where We've Been, Where We Are, Where We're Going,"
Hospitality Review: Vol. 15
, Article 5.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol15/iss1/5