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This article examines effective site selection methodologies and determines if good site selection is a science or something best left to luck. The article provides an overview of the current available literature on site selection and then explores three issues: the wrong way to select a site, sample cases of poor site selection, and effective site selection
Fisher, Douglas P.
"Location, Location, Location: Ensuring a Franchisee's Success,"
Hospitality Review: Vol. 15
, Article 4.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol15/iss1/4