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The increasing demand for streaming services has propelled platforms like Hulu to explore innovative approaches to bolster their popularity. As competition in the streaming industry intensifies and consumer trends evolve, maintaining relevance becomes a paramount challenge. Hulu, a prominent on-demand streaming service in the United States, possesses a significant opportunity to enhance its demand by curating a more culturally diverse content portfolio. This article elucidates strategic approaches to highlight cultural diversity and inclusion within the Hulu platform. Drawing on comprehensive survey findings and primary research, this report will showcase the pressing demand for cultural diversity on the Hulu platform, an aspect that has been relatively lacking in comparison to its competitors. In response, a targeted marketing campaign is proposed to address this gap and enhance representation and inclusivity on Hulu
Alghawi, Cindy, "Hulu's Multicultural Mingle: Embracing Diversity in Entertainment" (2023). Global Strategic Communications Student Work. 7.
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