Document Type



Master of Science (MS)


Hospitality Management

First Advisor's Name

Gerald Lattin

First Advisor's Committee Title

Committee Chair

Date of Defense



The writer has undertaken the task of preparing an indepth report on the long range planning effort of the Club Managers Association of America. The primary objective of this report is to show some of the background, studies, and results of those studies produced by CMAA's Long Range Planning Committee. In addition, the report is presented to show some of the long range conceptual thinking, priorities, and careful examination which the committee has addressed itself to over the past decade.




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