Document Type



Master of Science (MS)


Hospitality Management

First Advisor's Name

Charles L. Ilvento

First Advisor's Committee Title

Committee Chair

Second Advisor's Name

Donald Greenaway


Gambling -- Florida -- Miami, Tourism -- Florida -- Miami

Date of Defense





It has long been felt by many that casino gambling might have a very positive economics. impact on Miami, Florida. Many studies have been undertaken that attempt to prove this. However, no study has limited its research to determine the effects casino gambling might have on the Latin American tourists who comprise a large portion of the Miami tourist market. Studies have also been undertaken to determine the breakdown of the Latin American tourist market.

To this date, no study has specified the effect that Casino gambling might have on the Latin tourist market. Because no study has dealt with this particular problem, a void in research exists. This study will attempt to fill that void by researching the Venezuelan, Colombian and Mexican sections of the Miami tourist market and predicting their response to legalized casino gambling. These sections of the Latin tourist market were selected because they comprise the greatest portion of the overall Latin market which visits South Florida.

The study will provide information that could be useful to various organizations committed to the legalization of casino gambling in Florida. Through discussions with various directors of these organization, it became clear that the Latin portion of the tourist market has not received adequate consideration as a major market for casino gambling. This study will try to show that casino gambling could prove to be a very big tourist draw for the Latin American market and thus provide an additional argument in favor of legalized casino gambling in Florida. This study will also be of some interest to the Dade County Tourism Department since it will provide information on a little studied aspect of the market of course, everything hinges on the legalization of casino gambling and if it never comes to pass, the paper might seem useless. But, as mentioned earlier, the ballot comes up in November of 1984 and thus a study of this nature is important now while it still might have a positive effect on the outcome of legalized casino gambling in Miami, Florida.



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