Document Type



Master of Music (MM)



First Advisor's Name

Karen Fuller

First Advisor's Committee Title

Committee Chair

Second Advisor's Name

Marlene Cassidy

Third Advisor's Name

Fredrick Kaufman

Date of Defense



The primary purpose of this thesis was to illustrate the creation of a successful independent record label. The research analyzed current music business trends in addition to general business literature. The guidelines of general business were adapted and transformed to meet the needs of a record label. Interviews with individuals that have expertise in music business were also conducted to accurately assist in the development of a record label. It was determined that several important elements must be addressed when starting a record label, they are: Your Business Description; Marketing Strategies; Analyzing the Competition, and Financial Planning concerns. Although these were the most important topics when creating your label, other sections were added to assist with record label development. With proper research and planning, your record label will have a higher rate of success.




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