Labor’s lack of engagement with media, and particularly its failure to create its own media to get its’ message out, to support workers in their struggles, and to educate working people on various issues affecting them have been a major impediment to people’s struggles in this country and elsewhere. Examples are been provided to illustrate some of the things that could be done if aggressively pursued, with a special look at the 2010 lockout of USW workers in Metropolis, Illinois, and these workers’ skillful use of the media.

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