This article argues that Cambridge Analytica was developed and operated with the primary objective of pushing far-right nationalist leaders who promoted neoliberal policies in favor of economic elites. Its origins, primary means of funding, and even its techniques were the results of its status as a subsidiary of SCL Group, a firm well entrenched within the military industrial complex and right-wing politics. Furthermore, an examination of many of its most prominent operations shows a long trail of support for right-wing ideologies. The case study of Cambridge Analytica contrasts the narrative that privately-contracted disinformation companies are fringe, mercenary entities. Rather, the firm's political and military ties allowed it to not only operate as an influential political entity within the anglosphere, but all over the world.
Hernandez, Adam D.
"Cambridge Analytica: Military Psy-Ops Privatized,"
Class, Race and Corporate Power: Vol. 11:
2, Article 2.
Available at: https://digitalcommons.fiu.edu/classracecorporatepower/vol11/iss2/2