Program Web Address
Marketing for the '90s more than anything will require managers who are innovators and know how to adapt to change. Hospitality firms can anticipate changing customer bases, changing technology, and changing ways of motivating and managing employees.
Vladimir, Andrew N.
"Marketing Lessons for the '90s,"
Hospitality Review: Vol. 8
, Article 4.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol8/iss2/4