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The marquee is one of the most common and cost-effective forms of advertising, but it can be a restaurant's worst enemy. Here are some surprising facts about its use and misuse.
Dienhart, John R. and Lefever, Michael M.
"Restaurant Marquees: A Help or Hindrance'?,"
Hospitality Review: Vol. 7
, Article 9.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol7/iss2/9