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Questionnaires used in survey research can elicit excellent data for analysis for any part of the industry. The author discusses how to design questions, construct the survey, and watch for errors in conducting the re- search so that the results secured advance scientific inquiry.
Gregg, Joseph B.
Hospitality Review: Vol. 7
, Article 6.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol7/iss2/6