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Personal care amenities (PCA) are a big business in the lodging industry today. For several years hotel industry vendors and marketing consultants have claimed that PCA are very important to hotel guests and are a "must" for every hotel operation. The purpose of this study was to make one attempt to validate or discredit these claims based on actual guest feedback.
Evans, Michael Evans and Munmann, SuzanneK
"Personal Care Amenities: Are They Important Attributes in the Selection of Hotels?,"
2, Article 3.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol7/iss2/3