Program Web Address
Strategic planning is the key to producing a realistic, attractive rate of growth and a respectable return on investment. The author analyzes the steps in the planning process and looks at the environmental and cultural values which influence the strategic planner in his/her work.
Gregg, Joseph B.
"Strategic Planning: Implications and Applications for Line Managers,"
Hospitality Review: Vol. 4
, Article 9.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol4/iss1/9