Article Title
A Longitudinal Study of Consumer Perceptions of Travel Websites: The Case of Hong Kong
Program Web Address
www.polyu.edu.hk
Abstract
Knowing how consumers perceive travel websites can help practitioners better understand consumers’ online requirements. This paper reports the findings of a longitudinal study that investigated the changes and trends in the profile and behavior of online travel-website users in Hong Kong. The profiles of e-buyers and e-browsers in 2009, when compared with those established by prior studies conducted in 2000 and 2007, point in a new direction for practitioners and researchers investigating online travelwebsite user behavior. The results indicated that more middle-aged consumers have become online travel-website users, and that website security and price are perceived to be the most important factors for travel-website use by both e-browsers and e-buyers.
Recommended Citation
Qui, ShanShan; Leung, Rosanna; Law, Rob; and Buhalis, Dimitrois
(2011)
"A Longitudinal Study of Consumer Perceptions of Travel Websites: The Case of Hong Kong,"
Hospitality Review: Vol. 29:
Iss.
1, Article 3.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol29/iss1/3
Included in
Asian Studies Commons, Hospitality Administration and Management Commons, Internet Law Commons, Technology and Innovation Commons, Tourism Commons, Tourism and Travel Commons
