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Knowing how consumers perceive travel websites can help practitioners better understand consumers’ online requirements. This paper reports the findings of a longitudinal study that investigated the changes and trends in the profile and behavior of online travel-website users in Hong Kong. The profiles of e-buyers and e-browsers in 2009, when compared with those established by prior studies conducted in 2000 and 2007, point in a new direction for practitioners and researchers investigating online travelwebsite user behavior. The results indicated that more middle-aged consumers have become online travel-website users, and that website security and price are perceived to be the most important factors for travel-website use by both e-browsers and e-buyers.
Qui, ShanShan; Leung, Rosanna; Law, Rob; and Buhalis, Dimitrois
"A Longitudinal Study of Consumer Perceptions of Travel Websites: The Case of Hong Kong,"
Hospitality Review: Vol. 29
, Article 3.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol29/iss1/3