Program Web Address
hrm.nau.edu/
Abstract
This paper addresses the issues of hotel operators identifying effective means of allocating rooms through various electronic channels of distribution. Relying upon the theory of coercive isomorphism, a think tank was constructed to identify and define electronic channels of distribution currently being utilized in the hotel industry. Through two full-day focus groups consisting of key hotel executives and industry practitioners, distribution channels were identified as were challenges and solutions associated with each.
Recommended Citation
Christodoulidou, Natas; Brewer, Pearl; Feinstein, Andrew Hale; and Bai, Billy
(2007)
"Electronic Channels of Distribution: Challenges and Solutions for Hotel Operators,"
Hospitality Review: Vol. 25:
Iss.
2, Article 8.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol25/iss2/8
