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The authors identify the firm-specific core competencies that Panera Bread has relied on to achieve a competitive advantage in its business domain. The study illustrates how the company scans the dynamically changing environments and tailors their products and services in accordance with these changes.
Lee, Kyuho and Madanoglu, Melih
"Who Shook Big Mac?: Panera Bread Co.,"
Hospitality Review: Vol. 23
, Article 4.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol23/iss1/4