Program Web Address
The top priorities of 170 hotel managers from 25 countries were identified as human capital, understanding customers, use of capital, alignment of stakeholder interests, use of information technology, and valuing brands in a Cornell University study.' The authors discuss how managers in a hotel's functional departments are ultimately responsible for addressing each of these concerns and issues.
Brymer, Robert A. and Singh, A.J
"The International Hotel Industry in the New Millennium,"
2, Article 9.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol22/iss2/9