Program Web Address
The authors report on a survey of 185 hospitality managers to investigate which process activities are related to the success of new hospitality innovations. The results suggest that successful new hospitality projects result from a more holistic, systematic, and professional approach to the innovation process.
Ottenbacher, Michael C. and Gray, Brendan
"Hospitality Innovations: Identifying Successful Practices,"
Hospitality Review: Vol. 22
, Article 6.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol22/iss2/6