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The authors report on a survey of 185 hospitality managers to investigate which process activities are related to the success of new hospitality innovations. The results suggest that successful new hospitality projects result from a more holistic, systematic, and professional approach to the innovation process.
Ottenbacher, Michael C. and Gray, Brendan
"Hospitality Innovations: Identifying Successful Practices,"
2, Article 6.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol22/iss2/6