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Several western chains have done well in Korea, while others have withdrawn from the market. The authors summarize the current operational results of western chain restaurants in Korea, report positive impacts of western foodservice firms, and analyze the key elements leading to their survival and non-survival. Some lessons could be used as tools to establish entrance strategies of western chain restaurants in Korea as well as in other Asian markets
Kim, Woo Gon and Chon, Kye-Sung
"Survivorship in International Chain Restaurant in Korea,"
Hospitality Review: Vol. 21
, Article 3.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol21/iss1/3