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The cruise industry is a highly complex, but under-researched component of the hospitality industry. This article seeks to explore the paradoxical relationship between shipboard and shore side operations using the McKinsey 7S Framework, thereby providing a foundation for further inquiry. Recommendations are made for practitioners, and ideas are provided for future research.
Testa, Mark R.
"Shipboard vs. Shoreside Cruise Operations,"
Hospitality Review: Vol. 20
, Article 3.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol20/iss2/3