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Americans are learning more about wines and consuming them in increasingly greater quantities. Italian wines have experienced a tremendous growth in their share of the U. S. market during the last decade. This article analyzes the marketing and success of the wines of Italy with the American consumer.
Dahm, Molly J.
"The Italian Response to the Growing U.S. Wine Demand,"
Hospitality Review: Vol. 2
, Article 3.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol2/iss1/3