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The author reports the results of an exploratory study concerning the importance placed on attributes of hotel selection by Japanese and American guests and cultural differences between these two groups, which represent the largest market for Korean international tourist hotels. The findings suggest that Hofstede's (1960) four dimensions of cultural values can be used to help marketers better understand their guest's hotel selection criteria.
"Japanese, U.S Tourists: Hotel Selections,"
Hospitality Review: Vol. 19
, Article 5.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol19/iss1/5