Program Web Address
A factor analysis is presented which indicates that among 20 potential strategic issues reated by hotl industry executives three fundamental strategic directions exist. The author summarizes an empiracle study that queried these individuals' beliefs regarding strategic issues they rated at most important.
O'Neill, John W.
"Strategic Directions of Hotel Industry Expectations,"
Hospitality Review: Vol. 18
, Article 5.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol18/iss2/5