Program Web Address
The outlook for lodging franchising in the new marketplace made possible by the growth of technology is the best it has been. The CEO of the Hotel Division of Cendant, the world's largest franchisor, offers opera- tors opportunities to gain larger shares of a growing market.
Pfeffer, Eric E.
"Hotel Franchising: Perspectives and Prospects,"
Hospitality Review: Vol. 18
, Article 8.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol18/iss1/8