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Electronic database handling of buisness information has gradually gained its popularity in the hospitality industry. This article provides an overview on the fundamental concepts of a hotel database and investigates the feasibility of incorporating computer-assisted data mining techniques into hospitality database applications. The author also exposes some potential myths associated with data mining in hospitaltiy database applications.
"Hospitality Data Mining Myths,"
Hospitality Review: Vol. 16
, Article 7.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol16/iss1/7