Program Web Address
After a decade of over-expansion, the hotel industry began the '90s with excess capacity and decreased demand. Since 1993, the U.S. hotel industry has experienced a turnaround which continued into 1994- 1995 with good performance by most firms. However; competition will continue to be fierce and many challenges are awaiting hotel companies in a more global environment. This article examines the key elements for achieving success in a challenging hospitality industry environment while focusing on the strategies and techniques employed by some successful hotel companies during difficult times.
Moncarz, Elisa S.
"Recipes for Success: Lessons Learned From Successful Hospitality Companies,"
Hospitality Review: Vol. 14
, Article 3.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol14/iss2/3