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This article is a reflection of a study conducted with active mature consumers who enjoy dining out, traveling, and patronizing the service industry in general. The goal was to discover their restaurant service expectations in order to provide restaurateurs, hoteliers, educators, and students of hospitality management programs information about this important customer segment so that future plans for improving service would include considerations of their service needs.
Harris, Kimberly J. and West, Joseph J.
"Senior Savvy: Mature Diner's Restaurant Service Expectations,"
Hospitality Review: Vol. 13
, Article 5.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol13/iss2/5