Program Web Address
Can profitable menu items be placed on a computer screen where they will be selected more readily than other items? The author examines whether printed menu theories and techniques can be applied, with the same results, to a computer menu screen
Smith, Ken; Gregory, Susan; and Gould, Susan
"Placement for Profit: Menu Item Arrangement on Customer-Activated Computer Screens,"
Hospitality Review: Vol. 13
, Article 4.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol13/iss2/4