Program Web Address
The President of Carnival Cruise Lines discusses his company's philosophy and operations as they relate to the "Fun Ship" cruise experience. Carnival, the world's largest cruise line, is positioned as a model in the business.
Dickinson, Robert H.
""Fun Ship" Marketing Philosophy,"
1, Article 1.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol13/iss1/1