Program Web Address
Persons age 55 and over will become the biggest market for hospitality throughout the next 30 years. This future senior market will not have the same needs and characteristics of current seniors. The author discusses the similarities and differences of the current and future senior markets and offers recommendations for meeting the needs of the future senior market.
Pederson, Elizabeth B.
"Future Seniors: Is the Hospitality Industry Ready for Them?,"
Hospitality Review: Vol. 10
, Article 1.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol10/iss2/1