Program Web Address
A successful catering sales program consists of developing and properly following up on three types of accounts: present, past, and new. Ray Hooks reveals a systematic approach to increasing business in catering sales.
"Developing A Catering Sales Program,"
Hospitality Review: Vol. 1
, Article 9.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol1/iss2/9