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Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is needed to assess objectives, strategies, and performance. The Marketing Audit provides a workable, worthwhile tool for managers to assess current performances and long-range goals.
"Evaluating Hotel Marketing Effectiveness: The Audit,"
2, Article 7.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol1/iss2/7