The effect of food quality on Burger King's patronage
Master of Science (MS)
First Advisor's Name
First Advisor's Committee Title
Second Advisor's Name
Fast food restaurants, Florida, Miami, Food preferences, Convenience foods
Date of Defense
Food quality is a vital factor for the success of many food facilities, Fast food facilities may, however, depend on factors along with food quality to attract patrons. This study attempted to find out if food quality is a major factor prompting customers to eat at a fast food facility. Burger King Corporation was selected to ascertain to what degree quality served to attract business. Data was collected by means of a questionnaire handed to passersby at the Miami International Mall and the Miami Dade Mall to find out the reason why patrons who ate at Burger King selected it. Six factors were covered: fast service, food quality, price, location, advertising and child preference. Results showed that food quality was fourth in prompting customers to eat at Burger King. Location, fast service and price were ranked first, second and third in importance.
El Farra, Ehab, "The effect of food quality on Burger King's patronage" (1985). FIU Electronic Theses and Dissertations. 3255.
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