A study to conduct a comparative analysis on effective implementation of marketing strategies in terms of marketing tools among selected deluxe hotels in Miami area by Seok-hwa Ahn.
Document Type
Thesis
Degree
Master of Science (MS)
Major/Program
Hospitality Management
First Advisor's Name
Norman H. Ringstrom
First Advisor's Committee Title
Committee Chair
Second Advisor's Name
Joseph B. Gregg
Third Advisor's Name
Steven V. Moll
Keywords
Hotels, Marketing, Florida, Miami
Date of Defense
12-1989
Identifier
FI13101548
Recommended Citation
Ahn, Seok-hwa, "A study to conduct a comparative analysis on effective implementation of marketing strategies in terms of marketing tools among selected deluxe hotels in Miami area by Seok-hwa Ahn." (1989). FIU Electronic Theses and Dissertations. 1178.
https://digitalcommons.fiu.edu/etd/1178
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